There is actually a 60% success rate by their numbers, and they suggest several factors for success:
2-3 person teams are better than large teams. I believe Jim Collins is one of the best sources for how to be successful also. A large part of success has to do with the team and leadership. A visionary leader is more important for a startup than a "committee". Being a young team gives us an edge. We need to be fast and decisive.
The success rate seems WAY inflated to me. Here they mention that the success rate is closer to 18% for first-timers, and 20% for people who have failed before and are trying again. People who have been successful typically see a 30% chance for success on their next venture. These numbers feel a lot more accurate -- and their data is supported by this paper, which also mentions that being funded by experienced venture capitalists gives you higher chances of success - and more initial funding.
Lastly and probably the best of all this besides the Jim Collins books, is this Paul Graham article on startups, and why you should do them. One thing he points out that I think is important is to make sure to have a cofounder in what you do. Also, most of the time the idea the startup was founded for changes before the product is finished. Another great reason for Agile teams!
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